About us

Count on us

Smiling is an innovative SME recognized by the Italian State, which has raised more than 1.1 million euros from professional and institutional investors.

It began its business by focusing on the MarTech (marketing technologies) and AdTech (advertising technologies) sectors to then broaden its horizons in the Blockchain, Artificial Intelligence and data integration sectors.

Our customers in the various fields are more than 50 Italian and international “top brands”.




We look forward
capitalizing on experience

Founded in 2017 as an innovative start-up, Smiling is a blockchain and web 3.0 software house that develops digital platforms and software integration projects thanks to a highly experienced team.


We are an Innovation Company: we create innovation, we manage complexity


Innovating the markets with technologically advanced solutions


There is a world beyond the Pillars of Hercules, that it is up to us to imagine

Giorgio D'Amore

Giorgio D'Amore

Founder & CEO

Former Vice President Assolombarda, 25 years of experience in the Marketing, Communication and Online Advertising fields. He started 4 companies, including 2 startups with 1 Exit. He was founding member of Jobcafe.it, one of the first job offer / search portals sold to Stepstone. He was Marketing Manager of the Internet Service Provider Word Online Italy and Marketing and Assotrade (now part of Esprinet), as well as founding member of DAG Communication, top PR and Digital PR Agency.

Massimo Garzulino

Massimo Garzulino

Founder & COO

Massimo Garzulino has over 10 years of experience in the Digital sector, 4 startups started, 1 Exit.

He is a founding partner of Danmax tech solutions, a startup that patented the first “wall cable” for smartphones, of Pineapple, APP and web software development company, of GMG, Digital Marketing Agency.

He is also the founder of Pharma Care, a startup dealing with home health.


Sandro Trapella

Sandro Trapella

Partner & CTO

27 years of experience as CTO and Software Developer, he has contributed to the creation of 3 companies and 1 Exit, including WNA Newmedia software house then sold to Sapient, Newmedia Solutions, web agency and software company. During his long career he has developed mission-critical platforms and applications for numerous companies including Lastminute Group (Volagratis), Credit Agricole, Bticino, Intesa Sanpaolo, TUI, Blackrock.



Logo Smiling Alternativa a Google Ads


Smiling Srl is an Innovative SME registered in the Register of Startups and Innovative Enterprises of the Italian State


Smiling Srl
Via G. da Procida 35/A
20149 Milano Italia
Tel. +39 02 98670076

Come to visit us

A coffee is
always available.
And also a match
table football 🙂